In our efforts to ensure sustainability and respect our social responsibility in the year 2020 we collaborated with Circular Fashion Pledge, an initiative launched by an American social worker Adam. As members of this pledge we have promised to always include the following policies in our day-to-day operations;
And voila! I had found my target niche market which aligned perfectly with my personal inspiration of contrast between opposing forces and I designed this first collection inspired by cultures and ethnicities crossing over and giving birth to an emerging population of mixed cultures in today's world. So you will find references of different cultures in my collection. eg. a dress-shirt which can be paired with denims or a boyfriend jeans or can be worn as it is as an evening dress. Or a pair of denim trousers with cotton panels which resembles a skirt.